Butter Believe It! Foundation + Concealer - Light-to-Medium | Physicians Formula |  Product front facing cap fastenend, with no background
Butter Believe It! Foundation + Concealer - Light-to-Medium | Physicians Formula |  Product front facing cap fastenend, with no background
Butter Believe It! Foundation + Concealer - Light-to-Medium | Physicians Formula  | Product front facing cap removed, with no background Butter Believe It! Foundation + Concealer - Light-to-Medium | Physicians Formula  | Product fswatch image, with no background

Butter Believe It! Foundation + Concealer - Light-to-Medium

Butter Believe It! Foundation + Concealer - Light-to-Medium is rated 4.1 out of 5 by 89.
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In stock


    Indulge in this ultra-luxurious, foundation + concealer, infused with a powerful blend of Murumuru Butter, Cupuaçu Butter and Tucuma Butter, from the lush, nutrient-rich Amazon. Incredibly creamy texture melts onto skin leaving a natural radiant glow, while our long-wearing, weightless formula provides buildable coverage.

Paraben-Free. Vegan.
Shake bottle before each use.
Rated 5 out of 5 by from Covers my blemishes! This past year has been terrible for my skin. Masks have caused acne and working 12 hour shifts as a nurse means I have no choice but to practically live in one. Some of the acne has left blemishes on my face that I unfortunately now have to take time to cover. Covering them isn't very easy without wearing thick layers of makeup. I got this in hopes of finding something that will help cover blemishes while also letting my skin breathe. While I'm no expert on the subject as someone who just wears a small amount of makeup this seems to do the trick. It doesn't feel thick or cakey (if that makes sense) doesn't show my fine lines while wearing it and hasn't shown to clog my pores all the while looking smooth and covering a majority of my blemishes.
Date published: 2021-03-13
Rated 4 out of 5 by from Nice concealing coverage! I recently began using ‘ Butter Believe It’ foundation and concealer by Physicians Formula. It is a thick foundation but does conceal blemishes and discoloration on my aging skin. As I applied to my already dry skin, it appeared to accentuated the dryness but that appearance faded in a short time. I was left with a thicker appearing coverage on my 60 year old complexion. The light to medium color works perfect for my skin tone and I am hopeful that I can continue to wear this shade into the my summer months skin tone without purchasing another shade. I love the pump style bottle and I feel it is more sanitary and free from bacteria. I have experienced no allergic reaction and I would suggest you giving it a try if you are looking for a full coverage foundation and concealer.
Date published: 2021-02-28
Rated 5 out of 5 by from Does the job perfectly This foundation/concealer works fantastically. It is a perfect skin tone match for me. I tried it on some age marks on my arm and it covered it perfectly. I like how smooth it went on and how easy it was to blend into my skin. I loved the smell of the butter and also the concealer did not rub off at all. It gave my skin a very soft texture. I am going to use this as a foundation when I am going out to dinner because I think it will look great. I am very pleased with the results I have seen when I did use this. I would recommend it.
Date published: 2021-02-24
Rated 5 out of 5 by from Beautiful! I feel positively beautiful using my Butter Believe It! Foundation + Concealer!! I have fair skin so I was a little worried that it might be too dark, but it’s not! It covers and conceals my large pores and dark eye circles really well and it feels like a dream! It’s not heavy or oily or too thin or too thick ~ it’s pretty perfect in my opinion. I can honestly recommend this if you’re looking for an excellent foundation/concealer in one!!
Date published: 2021-03-08
Rated 2 out of 5 by from Too greasy! I absolutely LOVED The Healthy Foundation SPF 20. I'm over 40 and it was the only foundation that didn't cake on my face or make my skin look crepey. I assumed this foundation replaced it. I have combination skin but mostly oily so I was a little apprehensive about the "butter" making me look like I slathered bacon on my face. I don't like matte foundations bc again I have mature skin. Anyhoo when I applied it the foundation looked awesome and I had great coverage. I didn't even need to use much concealer. I didn't like the heavy scent but it goes away in a few minutes. Needless to say about 1-2 hrs in it started to separate in my oily t-zone and by about 4 hrs it was like I'd slathered bacon on my face! I'm very disappointed. PF had such a great product with HF20 so I'm not sure why they got rid of it for this. I think this would work well for very dry skin but not oily or combo.
Date published: 2021-01-26
Rated 4 out of 5 by from Amazing coverage The coverage is great, and I enjoy the smell. I like the scent of all the butter products. It doesn't linger on your skin. Smooth, blends easily, and sets to a satin finish on my dry skin.
Date published: 2021-01-29
Rated 4 out of 5 by from Give it a minute! This has been my everyday foundation for about a month now. I purchased this foundation in Fair/Light and I was extremely skeptical at first application - this shade is too light when applied, but the next shade up is too peachy. It also clings to dry areas on the skin when you first put it on and can look a little cakey. I had this problem using both a brush and a damp sponge with a very light application (1 pump for my whole face). However, after about an hour of wear, it dries down to a much closer shade match, and any dryness/clinginess seems to melt away to a really beautiful glowy satin finish. It's a product that gets better as the day goes on and holds up well even under application of other cream products. I wish this line had a greater variety of shades and undertones, and it would be nice if the initial application looked a little better, but I'm happy with it now that I know what to expect from it.
Date published: 2021-05-06
Rated 5 out of 5 by from Great foundation for dry skin Great foundation. Sheer to medium coverage which is Buildable.the shade matches me perfectly i have dry skin. This foundation smells amazing like coconuts its liquidy so you need to shake it well before using
Date published: 2021-03-29
Rated 1 out of 5 by from Couldn't stand for more than 30 minutes I only had this product on my face for about 30 minutes before I had to remove it, and I had only applied to one side of my face. I would have taken it off sooner, but I was trying to see about oxidation, which I did not notice. -What I feel is most important to mention is the smell, this product has a VERY strong coconut scent. Many people have sensitivities to scents so I feel this must be noted. While I don't particularly have these sensitivities, I do not enjoy coconut so I didn't enjoy this fragrance. -This product felt very heavy on my face, almost to the point that my face felt stiff whenever I moved. -This product also looked very cakey on the skin, there was no "sinking in" as you sometimes hear in foundation reviews and such, but it seemed more to just sit ON my skin. -This product emphasized texture which is obviously unappealing. -I also feel as though more shades need to be made to accomodate more people. I used Light to Medium and it was too dark, but any of the lighter shades looked too light. Any good points? The pump was easy to use and the product was easy to apply and remove.
Date published: 2021-02-25
Rated 1 out of 5 by from Stop it with the fragrance! So are there no dermatologists on the physician’s formula team? I’m just a regular person and even I know fragrance should be a no no. I really need you to start formulating your products to be in line with the brand’s name.
Date published: 2021-01-28
Rated 1 out of 5 by from Did not work for me I have dry-normal skin. I had high hopes for this foundation as it is a hydrating formula. Upon initial application, it was easy to apply and very full coverage... a little goes a long way. The formula is fickle, some days it’s very patchy. It feels heavy on the skin and settled in to my lines and balding on my chin and nose around the 5 hour mark. It does not wear away naturally, the wear down is very noticeable. Unfortunately, I will be wasting this one- straight to the trash can.
Date published: 2021-05-31
Rated 2 out of 5 by from Nothing like The Healthy Foundation I have acne prone oily-combination skin with current acne breakouts here and there. This clung onto dry spots I didn’t know I had. Didn’t cover my acne, rather it highlighted the red bumps even more by clinging onto the dry bits around the area and for some reason the wouldn’t stick at all over my pimples to cover them— especially when I used a sponge. On the few good areas of my face it looked radiant and beautiful, but would NOT recommend buying if you have any texture, pimples, or dry skin, as this will highlight all of that.
Date published: 2021-10-13
Rated 2 out of 5 by from Great product but heavily scented While nothing compares to the Healthy Foundation this one does come close. The coverage is great (med to full IMO) and you don't need a lot of product to achieve it. Does feel heavier but its worth the extra coverage. Sadly, like most of PFs recent products, it is HEAVILY scented. Fragrance is a common irritant for sensitive people like myself and it absolutely baffles me that PF continues to add strong fragrance to their supposed hypoallergenic products. Because of this, I experienced mild/mod stinging around the cheek area. It wasn't unbearable but I decided to play it safe and return the foundation. Today, I am looking at my nose and there is some slight peeling/dryness and I'm wondering if this was from the foundation. Unfortunately, I will have to continue my search for a replacement for the Healthy Foundation since I heard it was being discontinued. I hope PF will someday return to its roots and make fragrance-free, hypoallergenic cosmetics for those of us who are highly sensitive.
Date published: 2021-01-26
Rated 5 out of 5 by from Amazing for dry skin! I bought this foundation today and tried it at home in the sameday ;) I have dry skin and in winter season it becomes terrible...I prefer medium coverage foundation with natural finish...so this new foundation took my attention and I want to say that it works amazing on dry skin, I don't feel foundation at all...skin is smooth because foundation works like serum !!! Highly recommend it specially for winter.
Date published: 2021-02-21
Rated 5 out of 5 by from Amazing foundation I bought this product as was recommended by a friend. I am very pleased with the buttery smooth feel of this foundation. The coverage is amazing and I was very surprised that my normal routine of adding powder was not needed.
Date published: 2021-03-18
Rated 5 out of 5 by from Wonderful Product I received this Butter Believe It! Foundation + Concealer this week. I have to say it's my new favorite foundation!! It goes on buttery smooth and has all day coverage. And I have to mention the scent is AMAZING!
Date published: 2021-02-25
Rated 5 out of 5 by from great coverage Very nice glides on and has excellent coverage has a slight yellow tint to it to offset any discoloration. made my skin look softer and smoother hides my dark eye circles without looking like i tried to cover it up i think that's where the yellowish tint helps a lot. great for any age I'm 51 any usually when i use coverage i will get cakieness this goes on smooth and not powdery
Date published: 2021-02-27
Rated 4 out of 5 by from Strong scent, great as a concealer I received this foundation in the Light-to-Medium tone, and at first I thought it was going to be too dark for my pale winter skin. However, it works great since it's so lightweight. I only use this for my undereye circles and as a concealer - it would be too greasy to use on my entire face since I have combination skin and this product is a little too "buttery" for that. I really like the scent (tropical-coconutty), but it is strong at first (goes away quickly after a while though).
Date published: 2021-02-28
Rated 4 out of 5 by from More medium than light This is a nice foundation, but definitely way more medium than light. I'm pretty fair skinned with cool undertones and this is medium with warm undertones. It works well for contouring and blending when you need a darker color, but wouldn't be my most used facial foundation.
Date published: 2021-03-16
Rated 5 out of 5 by from Beautiful I'm a big fan of the Healthy Foundation, but it's so hard to find now. I decided to try this one and it's really comparable. I don't mind the scent. Everyone knows the butter line is known for it and sort of relaxing in a tropical way. Very oily skin is probably gonna hate this foundation, but it might work if you use the primer and a face powder.
Date published: 2021-01-28
Rated 5 out of 5 by from Smoother Looking Skin I love the way my skin looks using Butter Believe It! Foundation + Concealer. My skin is dry so I really have to moisturize before applying foundation. This product was medium coverage for me and went on smoothly. It smells amazing and lasted throughout the day.
Date published: 2021-02-24
Rated 5 out of 5 by from Already in Love I was surprised at how well this foundation matched my skin! (I usually have a hard time finding a yellow undertone) It gives my skin a beautiful blurred look and feels very comfortable! Love it and has quickly become a new staple.
Date published: 2021-02-05
Rated 5 out of 5 by from Perfect I loved the light to medium was the right color for my complexion. I have no complaints of any of this brands products. The smell was so awesome, a lot of different butters , it makes you want to it for perfume, it’s that great
Date published: 2021-02-26
Rated 5 out of 5 by from I like a lot!! Just received a bottle of butter believe it foundation and concealer and my first impression is I like a lot!!! I got light it seems to be a great match for me. Most likely I will be buying more! Thanks physician formula another satisfied customer. Would definitely recommend.
Date published: 2021-03-19
Rated 5 out of 5 by from Great hydration foundation. Great formula. Need more shades. The finish was beautiful. I applied a hydrating primer with matte finishing spray.
Date published: 2021-07-20
Rated 1 out of 5 by from Worst foundation I have ever used This foundation looks okay, but feels awful. It feels like cheap Halloween makeup, sort of like a cakey, drying feeling.
Date published: 2021-01-30
Rated 5 out of 5 by from Does the job The butter believe it foundation + concealer works fantastically. I really love that it is 2 in 1 and very smooth texture. Its make a very natural look & lightweight which is something I take under consideration with every foundation since I don’t like for then to look cakey. It is very affordable as well so a highly recommended this foundation + conceler.
Date published: 2021-03-02
Rated 4 out of 5 by from Definitely full coverage This foundation is definitely full coverage, I notice that it goes on smooth and it is lightweight, it covers up acne spots and redness. The shade range is honestly disappointing, I am light to medium but this was a bit too yellow of an under tone for me, I did like how the foundation didn’t cake up too much and the overall feel and application of it
Date published: 2021-03-12
Rated 5 out of 5 by from Goes on smooth I love this foundation. It glides on smooth with just using my fingers. (I don't have one if those sponges.) This makeup is lightweight and silky. It does not create through the day. The best part is that it doesn't have that makeup smell. It almost smells like a light coconut. The color is very easy to match to my skin tone.
Date published: 2021-03-15
Rated 1 out of 5 by from Gross cakey look I caved and tried this one since I haven't been able to find a foundation in another brand that comes close to being as good as the Healthy Foundation. This Butter Believe It foundation/concealer feels gross to put on and looks cakey orange. It's awful. Please bring back the Healthy Foundation.
Date published: 2021-11-11
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Hi there! I really want to try out this new foundation since I absolutely love The Healthy Foundation collection. I'm torn on which shade I should get though. I wear MN3 in the Healthy Foundation if that helps any.

Asked by: Megan
I was MN3 in the healthy foundation as well! I got the light to medium for this one and it's perfect :)
Answered by: KiRoss
Date published: 2021-12-09

Is this foundation full coverage? 

Asked by: Karly
Yes because it is very buildable. You can apply light.y or more heavily to cover where needed. 
Answered by: Annieg
Date published: 2021-09-18

what product replaced the touch of glow foundation light to medium

Asked by: Kim8591

Can you tell me if Butter Believe It - in "Light" is a neutral or which shades are neutral - as opposed to warm or cool?

Asked by: maryc

Is this Butter Believe It Foundation Gluten Free? Description does not say that it is and PF is usually good about putting that in the description. So I am assuming I cannot use this product, but thought I would ask.

Asked by: PearlJ52

Is this foundation GLUTEN FREE like their CC Foundation was?

Asked by: crsb859

How do these shades compare to The Healthy Foundation shades?

Asked by: Stacy

Is this non-comedogenic?

Asked by: Luz
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