Physicians Formula

Organic wear®100% Natural Origin Mascara




  • Revolutionary 100% Natural Origin formula contains the purest ingredients and provides 5x Lash Boosting for lash length, volume & definition naturally.
  • 100% Recyclable Eco-Brush defines each lash with ultra-soft plastic bristles.
  • 100% Free of Harsh Chemicals, Synthetic Preservatives, Parabens, Clumping, Smudging, Flaking, Fibers & Dyes.
  • 70% of the Total Ingredients are from Organic Farming.
More Product Info


  • Hypoallergenic. Safe for Sensitive Eyes and Contact Lens Wearers.


  • Citrus Aurantium Dulcis (Orange) Fruit Water*, Glycerin*, *Iron Oxides, Microcrystalline Cellulose, Glyceryl Stearate SE, Beeswax*, Jojoba Esters, Copernicia Cerifera (Carnauba) Wax*, Tapioca Starch*, Oryza Sativa (Rice) Extract*, Stearic Acid, Glycine Soja (Soybean) Oil*, Olea Europaea (Olive) Leaf Extract*, Aloe Barbadensis Leaf Extract*, Cucumis Sativus (Cucumber) Fruit Extract*, Cellulose Gum, Glycerin, Magnesium Aluminum Silicate, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate May Contain: Titanium Dioxide

    * Ingredients from Organic Farming


  • Sweep mascara brush from lash base to tips.
  • Apply multiple coats for added volume.

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Average Rating: (4 out of 5 stars) 35

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Logan, Ohio
1 5

I had to put one star to get this to post but its zero stars. This is undoubtedly the worst mascara I have ever used. It melts off and streams down my face soon after applying. I would have returned it to DISCOUNT DRUG MART IN PICKERINGTON OH for a refund but i threw away the receipt. Foolishly, I bought the two pack and today I am throwing them both away.

hamburg, New York
5 5


Surrey, British Columbia
4 5

It's a pretty good basic mascara. It's nothing fancy, but it gets the job done. Nice wand. You can't apply two coats though, so keep that in mind. If you're a more than one coat kind of person, I don't recommend this. When you apply a second coat, it flakes the first coat off. So you just end up with clumpy messy lashes. <br />If you get this, do one coat and go.

London, Ontario
5 5

I have kept one of these in makeup collection for 2 years. It doesn't irritate my eyes, my lashes love it, it's buildable, gives a beautiful natural look. It's the only product that I haven't changed in years and I don't plan on it.

Conway, Arkansas
4 5

I bought this because I found it lacked ingredients that set off reactions to my easily-irritated skin. After using this product for several weeks, these are my final thougts:<br />PROS- LOVE this mascara. I get the same, if not better, volume and definition that I got with a mascara that I paid $20 for but ended up being allergic to. Great cost as well.<br />CONS- There may still be an ingredient hiding in this product that irritates my skin. Maybe a fragrance? I'm still researching. <br />Overall, I had a MUCH better time with this mascara than any others I've bought over the last several months. I recommend it to any friends that ask!