Physicians Formula Digital Accessibility Statement

Our Policy & Commitment

Markwins Beauty Brands (Markwins) is a global leader in health and beauty and the largest independent cosmetics company in the USA. For over 35 years, we have been at the forefront of cosmetic innovation and behind some of the industry’s most enduring trends. With a focus on nurturing diversity in the beauty industry, Markwin’s mission is to provide the most enjoyable shopping experience to all our guests. This includes a commitment to accessibility, diversity and inclusion. We are working to ensure our websites and online services are accessible for all customers, including people with disabilities. We have made a commitment to follow the World Wide Web Consortium (W3C) Web Content Accessibility Guidelines 2.0 (WCAG 2.0 levels A and AA) standards. We are also firmly dedicated to complying with the Americans with Disabilities Act (ADA) and the California Consumer Privacy Act (CCPA).

Digital Accessibility Statement

As we work toward meeting the WCAG 2.0 Level A and Level AA standards, we continue to develop our digital accessibility compliance program, which includes coordination with our accessibility partners, as well as designing, developing and testing Markwins websites and online services for conformance to the standards.

Markwins Accessibility Features

Following are examples of some of the issues that we are addressing on Markwins websites and online services:

  • Structural Markup: We are working to ensure semantic elements and techniques are used – such as headings, lists, paragraphs, and WAI-ARIA markup – to help make sure that users of assistive technology can understand the content and navigate our site more easily.
  • Text Equivalents: People who either can’t see images or hear audio may need some form of a text equivalent to interact with our sites. We are working to make sure that images and media on our websites are accessible through alternative text equivalents.
  • Keyboard Access: We are making efforts to help make sure that keyboard-only users can navigate and use Markwins websites and online services.
  • Consistency: We are working to apply accessibility best practices consistently across all Markwins websites and online services.


If you would like further information about Markwins accessibility efforts, or have other accessibility questions or feedback, please contact:


Last updated: September 25th, 2020