Eyes

Our beauties adore our hypoallergenic eye makeup because it is gentle on sensitive eyes and perfect for creating a natural makeup look.  Explore our selection of organic eye makeup including  eyeshadow palettes,  eyeliner,  mascara,  brow gel, and more from Physicians Formula!

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  1. Physicians Formula | Rose All Day Mascara - Product front facing on a white background
    Rosé All Day Mascara
    $11.49
  2. Organic Wear Precision Liquid Eyeliner
    Organic Wear Precision Liquid Eyeliner
    $12.49
    2 shades available
  3. Organic Wear Brow Gel
    Organic Wear Brow Gel
    $12.49
    4 shades available
  4. Physicians Formula | Murumuru Baby Butter Tropical Getaway Collection - Product front facing top view in retail sleeve box on a white background
    SALE! Murumuru Baby Butter Tropical Getaway Collection
    $29.99 Special Price $19.49
  5. Rosé Bouquet Kit
    Rosé Bouquet Kit
    $19.95
  6. Murumuru Baby Butter Box
    Murumuru Baby Butter Box
    $14.88
    Out of stock
  7. Murumuru Butter Eyeshadow Palette
    Murumuru Butter Eyeshadow Palette
    $17.99
    2 shades available
  8. The Healthy Eyeshadow
    SALE! The Healthy Eyeshadow
    $8.49 Special Price $5.52
    4 shades available
  9. Shimmer Strips Custom Eye Enhancing Extreme Shimmer Shadow & Liner
    SALE! Shimmer Strips Custom Eye Enhancing Extreme Shimmer Shadow & Liner
    $12.49 Special Price $8.12
    4 shades available
  10. Eye Booster Gel Eyeliner Trio
    Eye Booster Gel Eyeliner Trio
    $12.49
    1 shade available
  11. Brow Last Longwearing Brow Gel
    Brow Last Longwearing Brow Gel
    $11.49
    3 shades available
  12. Killer Curves Mascara
    Killer Curves Mascara
    $11.49
    1 shade available
  13. Eye Booster™ 4-in-1 Brow Boosting Kit
    SALE! Eye Booster™ 4-in-1 Brow Boosting Kit
    $15.99 Special Price $10.39
  14. #InstaReady Eye Primer Duo- Matte & Shimmer
    SALE! #InstaReady Eye Primer Duo- Matte & Shimmer
    $12.49 Special Price $8.12
  15. Eye Booster™ 2-in-1 Lash Boosting Eyeliner & Serum
    Eye Booster™ 2-in-1 Lash Boosting Eyeliner & Serum
    $11.49
    3 shades available
  16. Eye Booster Matte Lacquer Cream Eyeliner
    SALE! Eye Booster Matte Lacquer Cream Eyeliner
    $11.49 Special Price $7.47
  17. Sexy Booster™  Cat Eye Collection Liquid Eyeliner
    SALE! Sexy Booster™ Cat Eye Collection Liquid Eyeliner
    $10.49 Special Price $6.82
  18. Physicians Formula | Organic wear,  - Product front facing on a white background
    SALE! Organic wear®
    2 shades available
    Out of stock
  19. Shimmer Strips Custom Eye Enhancing Shadow & Liner Nude Collection
    SALE! Shimmer Strips Custom Eye Enhancing Shadow & Liner Nude Collection
    $12.49 Special Price $8.12
    2 shades available
  20. #InstaReady™ Multi-Finish Eyeshadow
    SALE! #InstaReady™ Multi-Finish Eyeshadow
    1 shade available
    Out of stock
  21. Eye Definer Automatic Eye Pencil
    SALE! Eye Definer Automatic Eye Pencil
    1 shade available
    Out of stock
  22. Brow Last Longwearing Brow Gel - Blonde
    SALE! Brow Last Longwearing Brow Gel - Blonde
    $11.49 Special Price $7.47
  23. Eye Booster Feather Brow Fiber & Highlighter Duo
    SALE! Eye Booster Feather Brow Fiber & Highlighter Duo
    $10.95 Special Price $7.12
    1 shade available
  24. Physicians Formula | Eye Booster Gel Eyeliner Trio - Brown - All 3 products front facing on a white background
    SALE! Eye Booster Gel Eyeliner Trio - Brown
    $12.49 Special Price $8.12
  25. Butter Collection x Casey Holmes Palette
    SALE! Butter Collection x Casey Holmes Palette
    $19.95 Special Price $12.97
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Hey, Healthy Beauties!

Welcome to Physicians Formula, where health and wellness is not a trend; it's a lifestyle. We strive to make clean beauty accessible to all by creating natural, organic makeup products that won't break the bank. From our radiant bronzers to our nourishing lip colors and luxurious mineral powders, sensitive skin is at home here.

We carefully craft our makeup and skin care to ensure our products are hypoallergenic, gentle on eyes and skin, and created without any of the 150+ known harsh ingredients found in other beauty items. Learn more about the Physicians Coalition, our advisory board of doctors who help test and curate our products to be both high-performing and safe for even the most sensitive skin. All skin deserves wellness, and we fully commit to delivering that promise. 

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