Make your eyes sparkle with our signature Shimmer Strips and limited edition eyeshadow palettes! Discover healthy eyeshadow quads, 12 shades of murumuru butter, nude palettes, and eye primers. Always hypoallergenic, high-performance, and gentle on sensitive eyes. 

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  1. SALE!

    Murumuru Baby Butter Tropical Getaway Collection

    $29.99 Special Price $19.49
  2. SALE!

    The Healthy Eyeshadow Quad

    $8.49 Special Price $5.52
    3 shades available
  3. Murumuru Butter Eyeshadow Palette

    2 shades available
  4. SALE!

    Shimmer Strips Custom Eye Enhancing Extreme Shimmer Shadow & Liner

    $12.49 Special Price $12.49
    3 shades available
  5. SALE!

    Shimmer Strips All-in-1 Custom Nude Palette for Face & Eyes

    $14.99 Special Price $9.74
    2 shades available
  6. SALE!

    Shimmer Strips Custom Eye Enhancing Shadow & Liner Nude Collection

    $12.49 Special Price $8.12
    2 shades available
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Hey, Healthy Beauties! 

Welcome to Physicians Formula, where health & wellness is not a trend; it's a lifestyle. We strive to make cruelty-free clean beauty accessible to all by creating natural, organic makeup products that won't break the bank. From radiant bronzers to luxurious mineral powders, sensitive skin is at home here. We carefully craft our makeup and skin care to ensure our products are hypoallergenic, gentle on eyes, and created without the 150+ harsh ingredients found in other cosmetics. Learn more about the Physicians Coalition, our advisory board of doctors who curate our clean beauty products to be high-performing yet safe for even the most sensitive skin. All skin deserves wellness, and we fully commit to delivering that promise. 

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